At the intersections of light, space and interaction :: art, design and architecture

Fresh Concept


Fresh Concept is a company that specialises in creative solutions and treatments of space through design, installation and Placemaking. Based in Auckland New Zealand, Fresh Concept has worked on a number of local and international projects; the Fresh Concept approach is to work with clients to produce unique and innovative solutions.

They are part of the team behind Auckland’s waterfront Silo Park in Wynyard Quarter – emerging as one of the most exciting areas of the city – and were also responsible for last year’s Queen Street Christmas decorations, as well as the Auckland City Mission Angel Wings campaign.

The team at Fresh Concept – Simon van Praag, Angus Muir and Alexandra Heaney – is a diverse collaboration of people that share different backgrounds, experiences and skill sets making their approach to projects unique. They will be exhibiting their stunning Digital Wattle work as part of the Urban Alive exhibition.